The annual Property Marketing Awards are undoubtedly a barometer of the changes taking place in both marketing and in the property industry. Engagement with customers is crucial in marketing. Experts often advise businesses to quit talking about the ‘product’ and talk about stuff that is valuable to the customer.
Each year the award organisers review and reflect on the most relevant award categories. In 2018 the new award for Best Thought Leadership was won by SEGRO.
Judged by an independent panel of marketing experts in their respective fields, PMA is a great opportunity for property marketers to gain recognition and awareness for their work and associated real estate projects. Each year the awards open in January for submissions with celebrations at a lively awards night in London in June. Proceeds from PMA go towards the Livery’s Charitable Trust.
Previous hosts of the Awards include
To find out which creative companies are doing great work and who is making a noise in the market place – make a note in your diary to reserve a seat at the awards, encourage business associates to enter, and be sure not to miss the popular PMA networking events held throughout the year.
Do enough property companies have marketing expertise at c-suite level? What are the essential elements for integrated digital transformation? Why was mobile advertising spend predicted to slow down in 2018? A recent report suggested 90% of estate/ letting agents’ marketing is about brand awareness. Marketing matters to all of us in the property industry.
PMA, is organised by the Company and generously supported by industry sponsorship. The award trophies for 2018 were designed and supplied by new sponsor Grain.